Wesgro in partnership with Swiss Import Promotion Programme seeks to increase exports

Image Title
Wesgro in partnership with Swiss Import Promotion Programme seeks to increase exports
Get In Touch
Wesgro in partnership with Swiss Import Promotion Programme seeks to increase exports
Get In Touch
15 June 2018

The programme will enable the agency to enhance the Cape's exports of agri-processed goods, specifically natural ingredients and processed foods.

Expressing his support of the partnership, Wesgro CEO Tim Harris, commented: “Wesgro is excited about the partnership with SIPPO as we believe that the programme will help us to broaden the participation of Western Cape enterprises in export promotion and increase market access into Europe. The Trade team's efforts to become a partner to SIPPO greatly enhances our efforts in sector development in the Western Cape especially in natural ingredients and processed foods. These sectors have been identified as key divisions for growing the Western Cape's Halal industry. Ultimately, the capacity of the Trade Unit in export promotion will be greatly improved through the partnership."

SIPPO is a longstanding, proven initiative and mandate of Switzerland’s State Secretariat for Economic Affairs (SECO). The programme is implemented by Swisscontact which is active in the field of international development cooperation, aimed at enabling developing and transitional countries to integrate into global markets.

In South Africa, the objective of the new SIPPO mandate is to capacitate and strengthen the competencies of BSOs to better connect export companies with importers in overseas and regional markets. The programme’s intervention areas include: support in market intelligence; matchmaking; performance measurement; and knowledge transfer and exchange in collaboration with the Import Promotion Desk, Germany; the Centre for the Promotion of Imports from developing countries, Netherlands and the Import Information Hub in Austria.

The Western Cape Government, through Project Khulisa, has identified the agri-processing sector - with a particular focus on food and beverages exports, as one of the key priority sectors that will provide the greatest growth and job creation, over the next five years.

Minister of Economic Opportunities, Alan Winde, added: “Because of the important role that agri-processing plays in the province’s growth and job creation strategy, programmes like the SIPPO programme are of fundamental importance. This programme will allow us to grow develop our understanding of some key European markets, and grow market share for Western Cape products in these markets.”

Mr Denan Kuni, Head of International Trade and Development added, “Western Cape companies wishing to expand their footprint into Europe should contact Wesgro’s International Trade Unit to participate in the programme.”

Issued by Wesgro Media Team, 14 June 2018

Looking for more information?
Search our resource library

The Wesgro Trade Unit provides a free and confidential service to help you establish and grow your business in Cape Town and the Western Cape. Our diverse economy, strong skills base and well-connected infrastructure present many opportunities for foreign buyers seeking high-quality goods and services, as well as exporters looking to expand into the African market.

Read our latest sector and country fact sheets and research reports to identify new opportunities to grow your business.

Mar 2023
An Analysis of Wine Tourism in the Western Cape (2022)
Oct 2021
Promoting Green Trade Competitiveness
Oct 2021
Western Cape Trade Publication 2021
Jul 2021
Wesgro's Export Mission Plan for 2021 - 2022
Mar 2021
Investing in cannabis in South Africa