Travel Trade
Destination Digital Assets for Cape Town and the Western Cape
What are the Destination Digital Assets for Cape Town and the Western Cape?
Wesgro believes collaboration with the private tourism sector is key to marketing the destination, both domestically and internationally. To do so we pool our resources and expertise with the development of effective marketing collateral, in the form of our destination trade toolkits and playbooks. Through enhancing the destination’s visibility and unique offerings, we maximise the economic benefits of tourism and strengthen our industry. We hope that these toolkits will be greatly beneficial in aiding your destination marketing!
Playbook resources
5 Playbooks
Gastronomy
Cape Town and the Western Cape is a foodie mecca. With award-winning restaurants and iconic vineyards, we will highlight the destination’s culinary delights, local cuisines, foo...View Playbook
Golf
The Western Cape is home to an array of globally renowned golf courses, each with its own unique charm and challenge. Golf transcends beyond a sport; it's an experience that cel...View Playbook
Halal
Halal in the Western Cape is more than a dietary preference — it’s a cultural experience rooted in flavour, tradition, and warm hospitality.View Playbook
Sustainability
Sustainability is at the heart of the Western Cape’s travel experiences, with a commitment from the local industry to safeguard our natural resources and contribute respectfully...View Playbook
Get in a good space toolkit
Looking to stay top of the consideration list in key overseas markets, the international ‘Neverending Tourist’ campaign was launched. The digitally-led campaign demonstrates how...View PlaybookTravel and Media Blogs
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