Destination Digital Assets for Cape Town and the Western Cape

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Travel Trade
Destination Digital Assets for Cape Town and the Western Cape
Travel Trade
Destination Digital Assets for Cape Town and the Western Cape

What are the Destination Digital Assets for Cape Town and the Western Cape?

Wesgro believes collaboration with the private tourism sector is key to marketing the destination, both domestically and internationally. To do so we pool our resources and expertise with the development of effective marketing collateral, in the form of our destination trade toolkits and playbooks. Through enhancing the destination’s visibility and unique offerings, we maximise the economic benefits of tourism and strengthen our industry. We hope that these toolkits will be greatly beneficial in aiding your destination marketing!

Playbook resources

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5 Playbooks

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Safe Travels Playbook
Travelling through the Western Cape offers unforgettable landscapes, rich culture, world-class adventure, and warm hospitality - and we are committed to ensuring that every visi...View Playbook
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Gastronomy
Cape Town and the Western Cape is a foodie mecca. With award-winning restaurants and iconic vineyards, we will highlight the destination’s culinary delights, local cuisines, foo...View Playbook
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Golf
The Western Cape is home to an array of globally renowned golf courses, each with its own unique charm and challenge. Golf transcends beyond a sport; it's an experience that cel...View Playbook
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Halal
Halal in the Western Cape is more than a dietary preference — it’s a cultural experience rooted in flavour, tradition, and warm hospitality.View Playbook
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Sustainability
Sustainability is at the heart of the Western Cape’s travel experiences, with a commitment from the local industry to safeguard our natural resources and contribute respectfully...View Playbook
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Get in a good space toolkit
Looking to stay top of the consideration list in key overseas markets, the international ‘Neverending Tourist’ campaign was launched. The digitally-led campaign demonstrates how...View Playbook

Travel and Media Blogs

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17 Dec 2025
New Experiences to Try in the Western Cape – 2025
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15 Dec 2025
Explore the Wild With Green Noise Season 3
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11 Dec 2025
Explore CapeNature Safely: Discover More, Wander Wisely