Get in a good space toolkit

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Get in a good space toolkit
Get In Touch
Get in a good space toolkit
Get In Touch

What is this campaign about?

Looking to stay top of the consideration list in key overseas markets, the international ‘Neverending Tourist’ campaign was launched. The digitally-led campaign demonstrates how the region is the perfect antidote to lockdown life and encourages visitors to come and ‘get in a good space’. Kicking off with key markets, the campaign features German and Dutch expats who came to the Western Cape on holiday, fell in love with the destination, and never left. Using authentic voices to rally fellow countrymen in the forementioned markets, the collateral depicts the Neverending Tourists exploring the wide-open spaces they love most.

Join us in telling the world to come to the Cape and ‘Get in a good space’.

Guide to attract visitors to ‘Get in a good space’

Use this campaign to pursue the following objectives.

1. While our audience is in a dream state

- List ways to keep the audience ‘dreaming’ of the destination

2. When international travel resumes

- List hard sell tactic using the content

Navigate the site and make the most out of the campaign collateral by downloading our Content Guide.

Campaign hashtags#

#Getinagoodspace #DiscoverCTWC #WesternCape #WeDoTourism

Guide on messaging themes

There are four categories, each linked to a Neverending Tourist. Pick the content that is most relevant to your offering or mix and match.

Martha Frame Grabs Edit HQ 21

Wellbeing

Phillip (German): mountain biking and hiking with the family

Weekends away and geographic spread

Martha (German): cultural activities, rock climbing and camping

Freedom of space

Celine (Dutch): surfing and freediving

Family time spent outdoors

Marc (Dutch): picnics, braais and wine

Get in a good space – main films

Get in a good space

Here you will find a main film that showcases the incredible landscapes and activities of Cape Town and the Western Cape. There are another eight shorter films showing how the Western Cape transforms you, and why you should visit – through the first-hand experiences of our Neverending Tourists. Use these in your communications and promotions.

Campaign collateral

Inspire and engage your online audience

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Static post 2 MARC
Social media posts
TNET facebook header PHILIP
Facebook page headers
RESPONSIVE BANNER DISPLAY Phase 2 1x1
Online banner ads

Inspire travel with beautiful imagery

Oudshoorn 00187
Garden Route and Klein Karoo
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Lomond Wine Estate
Cape Overberg
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Weskus Coastline
Cape West Coast (Weskus)
Read more
Winelands 09261
Cape Winelands
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Karoo 04217
Cape Karoo
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Logo collateral

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Discover Cape Town and the Western Cape logo
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Get in a good space logo

General trade collateral

Map of the destination

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Get in a good space itineraries

Detailed road map of destination

Leisure Tourism fact sheet

Western Cape events guide

Did you know Cape Town is known as the events capital of South Africa? Indeed! From the Cape Town Cycle Tour, the largest timed cycle race in the world, to the Two Oceans Ultra Marathon, considered the most beautiful race in the world; here are some of the biggest events in the Cape Town calendar:

1 - 3 Oct 2021
MaxiRace Cape Winelands
  • Stellenbosch, Western Cape
2 - 31 Oct 2021
Cape Town International Kite Festival
  • Hybrid
12 - 14 Nov 2021
Greyton Wine Weekend
  • Greyton, Western Cape
3 - 5 Dec 2021
Classics For All Festival
  • Greyton and Genadendal, Western Cape