What is this campaign about?
Looking to stay top of the consideration list in key overseas markets, the international ‘Neverending Tourist’ campaign was launched. The digitally-led campaign demonstrates how the region is the perfect antidote to lockdown life and encourages visitors to come and ‘get in a good space’. Kicking off with key markets, the campaign features German and Dutch expats who came to the Western Cape on holiday, fell in love with the destination, and never left. Using authentic voices to rally fellow countrymen in the forementioned markets, the collateral depicts the Neverending Tourists exploring the wide-open spaces they love most.
Join us in telling the world to come to the Cape and ‘Get in a good space’.
Guide to attract visitors to ‘Get in a good space’
Use this campaign to pursue the following objectives.
1. While our audience is in a dream state
- List ways to keep the audience ‘dreaming’ of the destination
2. When international travel resumes
- List hard sell tactic using the content
Navigate the site and make the most out of the campaign collateral by downloading our Content Guide.
#Getinagoodspace #DiscoverCTWC #WesternCape #WeDoTourism
Guide on messaging themes
There are four categories, each linked to a Neverending Tourist. Pick the content that is most relevant to your offering or mix and match.
Phillip (German): mountain biking and hiking with the family
Weekends away and geographic spread
Martha (German): cultural activities, rock climbing and camping
Freedom of space
Celine (Dutch): surfing and freediving
Family time spent outdoors
Marc (Dutch): picnics, braais and wine
Get in a good space – main films
Get in a good space
Here you will find a main film that showcases the incredible landscapes and activities of Cape Town and the Western Cape. There are another eight shorter films showing how the Western Cape transforms you, and why you should visit – through the first-hand experiences of our Neverending Tourists. Use these in your communications and promotions.
Social media posts
Facebook page headers
Online banner ads
Inspire travel with beautiful imagery
Discover Cape Town and the Western Cape logo
Get in a good space logo
General trade collateral
Western Cape events guide
Did you know Cape Town is known as the events capital of South Africa? Indeed! From the Cape Town Cycle Tour, the largest timed cycle race in the world, to the Two Oceans Ultra Marathon, considered the most beautiful race in the world; here are some of the biggest events in the Cape Town calendar:
Celebrating SA Wine
Cape Town & the Western Cape is home to some of the world’s most bountiful vineyards and boasting numerous award-winning restaurants, Cape Town and the Western Cape is a gastronomic wonderland, with a history intrinsically tied to the vine.
Wesgro re-joined Great Wine Capitals global network in 2020. Founded in 1999, the Great Wine Capitals global network is the only wine body encompassing the so-called “old” and “new” worlds of wine.
South Africa is the only country in the world that can accurately pinpoint the exact date of origin of its wine industry, due to a diary entry from 2 February 1659. Join us in celebrating South Africa’s Wine Birthday month, through sharing content on your social media platforms that encourage locals to get out into the regions, and inspires potential visitors across the globe, to come and experience the breadth and depth of world class wine tourism experiences on offer in Cape Town and the Western Cape.
For more information about wine tourism routes and activities click HERE
Raise a glass and toast to 365 years of Award- Winning South African Wine
#HappyBirthdaySAWine, #ToUs #SAWineSince1659 and #DiscoverCTWC.