On 2 February 2026,South Africa celebrates its winemaking heritage — a journey that has grown into a global standard of excellence. Over time, the country’s wine industry has brought together vineyard workers, winemakers, sommeliers, marketers, and wine enthusiasts from around the world, united by a shared passion for South African wine.
The Happy Birthday SA Wine campaign honours this rich heritage, celebrates the people behind every bottle, and highlights what makes South African wine truly unique. From the vineyards to the tasting rooms, the industry continues to thrive through innovation, dedication, and pride in its craft.
The celebration continues 5 February 2026 at Groot Constantia Wine Estate, the nation’s oldest wine-producing farm. Under the theme “Celebrating the Journey of the South African Wine Harvest”, this black-tie evening will feature a gourmet dinner, live entertainment, and the official blessing of the new harvest.
This celebration also honours outstanding contributions across five pillars of the industry:
- 1659 Awards for visionary leadership
- Growth inclusivity
- wine advancement
- viticulture and viniculture innovation
- Wine Agri-workers.
This celebration is a tribute to the people, heritage, and innovation that have sustained South African wine for over three and a half centuries. It is a moment to honour the journey so far and to toast to the continued growth and global impact of the industry.
Lets celebrate together - download the toolkit here SA Wine - #1659campaign
