#CapePioneers | Bluegrass Digital

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#CapePioneers | Bluegrass Digital
Get In Touch
#CapePioneers | Bluegrass Digital
Get In Touch
Our #CapePioneers series showcases innovative local businesses that adapted to build resilience in the face of COVID-19. This week we speak to Bluegrassdigital.

“With offices in Cape Town, Johannesburg and London, our expert knowledge, experience and proven track record help us provide a unique offering, centred on service excellence.”

Their story

Bluegrass Digital is a digital solutions company with over 20 years’ experience, that focuses on designing, building and maintaining best-in-class solutions with an emphasis on content management, e-commerce, and mobile applications that are deployed in Azure.

Positively contributing to the digital ecosystem

As engineers, we ultimately build solutions and platforms for businesses and help our clients to drive business growth. We do this through research and data, user experiences, innovation, and technology built to scale. These products help companies transform their businesses into digitally-led organisations - be this a B2B or B2C solution.

Leadership in the digital ecosystem during COVID-19

As a business that already is well versed in remote working, we had the tools and processes to continue our work as “normal”.

Showcasing success stories and best practices as a business during the crisis

We offered our technical services and support from Cape Town to CriticalNHS, a volunteer-led organisation born out of the COVID-19 pandemic.

As a software business, we have been set up for remote working and a few of our team members have been working from home for years. During lockdown, we increased the number of team meetings and regular weekly ‘check-ins’ so that clear communication was maintained and everyone could adjust to the work-from-home environment.

The future of your business and the “new normal”

We shifted to 100% remote working as soon as the lockdown began. Our systems were always cloud-based, but we are continually evolving as new processes and tools become available.

Overcoming challenges during COVID-19

We have had success in lockdown with new business opportunities picking up, mainly because we have been working on online lead generation for a few years through our different sales channels, SEO work, and content marketing techniques.

Why is Cape Town and the Western Cape perfect for your business?

Cape Town has so much to offer and has become the creative-tech-media and start-up hub of the world. Other benefits include time-zones and language, which is perfectly suited to supporting Europe. It has a strong tech and media community that attracts talent supported by local initiatives such as Silicon Cape. We are now an established hub that can provide creative and tech solutions to the world.

The plan for the next 5 years of tech in a changing world

As we see traditional companies invest more in their transformation initiatives to drive AI, IOT and automation, this will present opportunities for us. Businesses will need to do more with less, shifting legacy processes and technology to more modern and agile systems. As new ways of working emerge, we are well established to capitalise on the opportunities these innovations bring.

For more information on AI Media, visit their website here.

Share your story of COVID-19 resilience with us and email marketing@wesgro.co.za