Mother City to host Agritech conference & exhibition in 2020, with R15m economic boost

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Mother City to host Agritech conference & exhibition in 2020, with R15m economic boost
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Mother City to host Agritech conference & exhibition in 2020, with R15m economic boost
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11 December 2018

“Earmarked to become an annual congress for the  Western Cape, it is the first time that an agriculture conference and exhibition of this scale  will be hosted in the province,” commented Wesgro CEO Tim Harris. “With  Agri-processing earmarked as a key economic enabler under the provincial policy,  Project Khulisa, we are thrilled to be playing host for the first Africa based  event, building our local knowledge economy in the important sector.”

Celebrating 21 years, the conference will take place from 17 to 19 June 2020 at the Cape Town International Convention Centre. Expecting up to 800 international delegates the conference is expected to boost the Cape’s  economy by R15.3 million. In addition to this, several thousand local visitors  are predicted to attend, which will further benefit the local Cape  economy.

Focusing on key trends in the agritech space, the  event is comprised of 3 parts:

  1. The conference - headed by International and local  experts;
  2. The exhibition - a platform to showcase the technologies and create partnerships between progressive farmers, industry, research  & development centres, NGOs, government organisations and innovators; and
  3. B2B meetings.

A key theme to be explored at the event is progressive  farming development as well as water conservation, preservation and management in agriculture.

Kenes Exhibitions - initiating and organizing frequent world-class agriculture and water technology events in India, Israel, Italy and Latin America - General Manager, Prema  Zilberman, commented: “We are excited about our new initiative called Agritech Africa in 2020. The event will  showcase leading South African agriculture and Food Processing technologies and  host delegations from other parts of Africa. The strengths of South African  agriculture and Food Processing industries will be given primary focus with the objective to attract importers from around Africa, India and the Middle East.”

Despite economic and natural challenges, the exhibition industry continues to play a pivotal role in creating academic stimulus, bringing unsurmountable knowledge sharing, job  creation and economic benefit to host destinations.

Cape Town &  the Western Cape Convention bureau in partnership with the South African Tourism National Convention Bureau and the City of Cape Town, are engaged in several initiatives to help bring the Western Cape to the forefront of the global exhibitions industry.

South African Tourism CEO, Sisa Ntshona noted: “The Business Events and MICE industry forms a vital part of our strategy in attracting  visitors to South Africa. In collaborating with the Western Cape Convention  Bureau, we are delighted that a conference of this nature will make its way to  South Africa as we position ourselves as an excellent destination for Business  Events. It’s also exciting to see South Africa showcase to the world, our  capabilities in the agritech environment.”

Minister of Economic Opportunities in the Western Cape, Beverly Schäfer, concluded: "The conference will provide an economic boost to two of our province's key sectors, agriculture and tourism. The Western Cape is embracing the fourth industrial revolution in Agriculture and I am especially pleased to see that the role of technology in water savings will be a focus area during this conference. With 800 delegates, this event will play an important knowledge sharing role and will contribute towards business tourism and job creation in the events space in the Western Cape."

Wesgro is Cape Town and the Western Cape's official Tourism, Trade and  Investment Promotion Agency, and receives its mandate and funding from the  Western Cape Government's Department of Economic Development and Tourism and  the City of Cape Town.

See more? Over R1 billion in business tourism attracted to Cape Town and the Western Cape