Wesgro is the official tourism, trade and investment promotion agency for the Western Cape. Our role is to attract visitors, both international and domestic to visit the Western Cape.
Our event partnership provides various levels of support to leisure events where opportunities exist to promote the Western Cape as an attractive destination.
We work with event organisers, regional and local tourism offices, government and industry and media partners to maximise the marketing of the event where possible and within our available resources.
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The Wesgro Trade Unit provides a free and confidential service to help you establish and grow your business in Cape Town and the Western Cape. Our diverse economy, strong skills base and well-connected infrastructure presents many opportunities for foreign buyers seeking high quality goods and services, as well as exporters looking to expand into the African market.
Read our latest sector and country-specific fact sheets and research reports to identify new opportunities to grow your business.