SATSA together with Wesgro released a groundbreaking consumer insight report gained from the 101 Adventures campaign. It is the most comprehensive domestic adventure tourism market survey to date, with over 4,200 fully completed responses.

The data paints a compelling picture of who South Africa’s adventure travellers are, what motivates them, and where opportunities lie to grow this high-potential market. With the Western Cape serving as the campaign backdrop, respondents from across the country, particularly those from KwaZulu-Natal, Gauteng, and the Western Cape, revealed their preferences, priorities, and price sensitivities in clear terms.