Need help selling wine?

Need help selling wine?

Get the latest information about Wesgro's virtual wine missions, Export Advancement Training (EAP), and planned virtual wine tasting events and more.

A wealth of knowledge on doing business in the Western Cape

At Wesgro, it is our mission to provide you with all the information you need about Cape Town and the Western Cape to make informed business decisions. We have hundreds of research reports available for you to access via our easy search function.

If you can’t find what you are looking for, we can help by either sourcing the information you need or commissioning the research for you.

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Wesgro Can Help You Build Your International Network

Apart from being a great platform for networking and discussing potential future business, we learned a lot about the market intelligence and consumer buying preferences... This has educated us on how best to package and price wines intended for that market. I thank Wesgro for the opportunity given to M’hudi to participate.

Malmsey Rangaka

Malmsey Rangaka

Export Advancement Programme

Wesgro’s Export Advancement and Promotion (EAP) programme is designed to provide companies with the necessary tools and technical assistance to build competitive capacity, and allow entry or expansion into key international markets. 

The EAP aims to reach a wide spectrum of Western Cape companies that exhibit high export growth potential.

This Export Training course - run over 5 non-consecutive day - combines theory with practical assignments based on the day-to-day operations of businesses.

Modules include:

• Module 1: Orientation to Export

• Module 2: Preparing to export and developing an export marketing plan

• Module 3: Finance – Methods of payment

• Module 4: Cost and logistics

• Module 5: Incoterms 2010

The aim of the modules is to increase the competitiveness of the companies in the international market upon completion.

Qualifying criteria include:

  • Western Cape-based company
  • Proven footprint in the local market
  • The company must offer a product or service

Export Mentorship

The Mentorship programme consists of two elements, and is available to companies post EAP completion:

  1. One-on-one export specific mentorship, or
  2. Business improvement mentorship.

Virtual Wine Missions

With international travel on pause, Wesgro has been facilitating virtual wine promotion missions. 

Wesgro and the Western Cape recently led a successful virtual wine promotion mission to Uganda as part of our objective to continue connecting South African wine producers with African wine importers.

Wesgro will continue facilitating wine promotion missions into a number of African countries.

Upcoming missions include:

  • Ghana | 14 to 21 September 2020
  • Mozambique | 11 to 16 November 2020
  • Angola | 14 to 18 December 2020

Upcoming Virtual Events

South Korea Virtual Wine Tasting

Meet some of the most prestigious South African wine makers live from their farms, as they guide you through a tasting of their most prized selections.

Date: 27 August 2020
Time: 10h00 to 12h00

What's Coming Next

Our Export team is busy working on a Virtual Trade Portal, expected to launch end of October. Watch this space for more details.

Interested? Get In Touch

To find out how to get involved or how we can help you, email and

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