This report is based on tourism destination insights from ROVE: Mobile Location Data Insight dashboard, designed to uncover actionable insights about tourist visitation patterns, tourist origin markets, location affinity, visit times, visit duration, and tourist demographics. This is for the purposes of strengthening regional tourism promotion, destination development and management efforts.

The report details insights from the dashboard regarding the Cape Karoo region for the period between January and June 2024. The mobile location data was used to analyse the travel behavior of tourists visiting Cape Karoo and the nearby towns of Beaufort West, Laingsburg, Prince Albert, and Matjiesfontein.