This report is based on tourism destination insights from a mobile location data insight dashboard. This is designed to uncover actionable insights regarding tourists' visitation patterns and markets of origin, location affinity, times and duration of visits, and tourist demographics.

The report details insights regarding the Cape Karoo region for the period between January and December 2024. The mobile location data was used to analyse the travel behaviour of tourists visiting the Cape Karoo and the nearby towns of Beaufort West, Laingsburg, Prince Albert, and Matjiesfontein.