Welcoming the announcement of South Africa's removal off the UK red list, Wesgro and Western Cape Government have launched the second video in the International 'Neverending Tourists' campaign series - this time featuring three UK expats who entice viewers to come to the destination and ‘Get in a Good Space’. Watch the video here https://www.youtube.com/watch?v=pS89L0y3OdE.
“We are ready to welcome the UK back safely to Cape Town and the Western Cape. Within minutes of our removal from the red list, flight bookings to the destination resumed, showing the eagerness of visitors to come and enjoy the world-class experiences on offer in our breath-taking destination. The campaign launch is perfectly timed, allowing travellers to reschedule their vacation and enjoy our summer season,” says Western Cape Minister of Finance and Economic Opportunities, David Maynier.
Featuring internationals who came to the Western Cape on holiday, fell in love with the destination, and never left - the series shows expats telling their story of wellbeing, emphasising how they got into a ‘good space’, while showcasing what the Western Cape has to offer.
“What continues to stand out about the series is that the destination truly does positively impact your overall wellbeing through the breadth and depth of experiences on offer in our wide open spaces. From connecting with nature to world-class food and wine offerings, the series is an authentic rally cry of expat voices who advocate for the abundance of unique and affordable experiences within the region. Speaking directly to their fellow countrymen with ‘insider info’ - each expat reveals their own list of life-changing, purposeful travel moments,” says Wrenelle Stander, Wesgro CEO.
Following the success of the first series featuring German and Dutch expats, the UK iteration will follow a similar rollout, starting with the initial launch of the main video, followed by shorter, more in-depth video’s featuring each neverending tourist explaining their favourite spots and why they came and stayed. Deepening key messaging, the campaign will be supported by strategic PR media partnerships in the UK market in the new year.
Launching while the UK is in the grips of a cold winter, the campaign will set out to inspire potential visitors to book their next vacation to a sunny Cape Town and the Western Cape, and remedy themselves from two of the most challenging years in global living memory.
“We’ve been overwhelmed by the success of the first ‘Neverending Tourist’ series, with the hero film reaching over a million views on YouTube alone. We’re confident the second series will have a similar uptake, and we look forward to welcoming back loyal visitors and new explorers to the destination,” concluded Stander.