The impact of the COVID-19 pandemic on events and festivals in Cape Town and the Western Cape – Corporate | Wesgro

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The impact of the COVID-19 pandemic on events and festivals in Cape Town and the Western Cape

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The impact of the COVID-19 pandemic on events and festivals in Cape Town and the Western Cape

Get In Touch

Online

Register online

2 Jan 2021

12:00 AM

Dear event stakeholder,

The event sector has been hard hit by the COVID-19 pandemic. As we work towards sector recovery, we ask ourselves, what this new normal will look like. What will the role of technology be? What are hybrid events? How do we change the mindset of our patrons? For answers to these questions and more, we cordially invite you to join us for a live webinar.

We chat to Justin van Wyk from Big Concerts about their partnership with Health Passport
Europe, Brendon Knott from CPUT on technology responsiveness and the role of data and to Savarion Arendse from Old Mutual on their stance on corporate sponsorship and partnerships.

Event Partnership Application Form

Please Specify Here:

Please Specify Here:

Documents to Upload:

Limit file upload to PDF/DOC/DOCX/XLS/XLSX.
Max File upload 2MB per file

Endorsement Letter From RTO/LTO

Event Proposal Documentation

Business plan/Marketing Budget for the event

Any additional documentation to motivate the event.

Disclaimer

Wesgro will only consider partnering with events that fall out of peak season for the region wherein the event falls (this excludes jewel events).

Events therefore have to take place within the below months:

Cape Winelands - April to October
Cape Westcoast / Weskus – February to July /October to November
Cape Overberg - May to September
Cape Karoo – All year round
Garden Route & Klein Karoo – April to October

Special consideration for events taking place outside of the above dates, will only be considered through specific requests / endorsements by the RTO.

Wesgro will only consider events that fulfil the following requirements:

Economic impact into the regions
Job creation (temporary or permanent)
Skill transfer / Skill development
Improve social cohesion in the region
Act as a catalyst for change
Promote weekend stays into the regions

Applications open on 1 February 2023 and the deadline to submit applications is 28 February 2023. No applications will be accepted after the closing date.

The onus is on the event organisers to submit all the required documentations. Incomplete event applications will not be accepted.

Wesgro will work with event organisers, regional and local tourism offices, government and industry and media partners to maximise the marketing of the event where possible and within our available resources.

For further assistance, kindly contact eventsdmo@wesgro.co.za

Get in touch with our team

Any questions? Please reach out by completing the form and one of the Wesgro team members be in touch.

+27 (0)21 487 8600
60 St George’s Mall, SA Reserve Bank Building, 18th floor, Cape Town, South Africa, 8001