Incentive travel

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Incentive travel
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Incentive travel
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Cape Town City is a melting pot of cultures, tastes and experiences. You will find state-of-the-art shopping malls, open-air markets, a dynamic nightlife and windows into our rich history. Discover a world of natural beauty that lies beyond the boundaries of the city, in the greater Western Cape regions: the West Coast, the Cape Karoo, the Garden Route and Klein Karoo, the Cape Winelands and the Overberg.

You will uncover diverse culinary delights; award-winning wine estates; nature in bloom; wide open spaces and deserts; azure waters and white sandy beaches; luxury experiences; and animal encounters to make your journey truly unforgettable.

Unique incentive experiences

Cocktail function on top of Table Mountain
The iconic Table Mountain is a must-visit attraction when in Cape Town. The Table Mountain Aerial Cableway offers outdoor venues perfect for cocktail parties, post-conference drinks, weddings, product launches, end-of-year parties, incentives and more. Events of up to 200 people can be accommodated.

Powerboat around Cape Point
Powerboating around Cape Point offers guests an adrenaline-filled experience. This is a truly unique way to appreciate the stunning views and rugged, dramatic coast. Incentive groups up to 80 can be accommodated at one time.

Traditional cooking experience
The Bo-Kaap, perched on the slopes of Signal Hill, is home to a large Cape Malay community. The area is filled with the spicy scents that waft downhill from the colourful homes and cobbled streets. A walk through the historic Malay quarter of Cape Town takes guests through its legends and secrets, and introduces visitors to the wonderful aromas and distinctive cuisine of the Cape Malay community.

Local beer tasting
In Zwelihle near Hermanus stop over at Verona’s for umqombothi a local beer which is made from maize, maize malt, sorghum malt, yeast and water.

Unique transfers through the Cape Winelands
With its magnificent natural beauty, rich cultural heritage and world-renowned wines, the Cape Winelands are synonymous with all the best that Cape Town and the Western Cape have to offer. A 45-minute drive from Cape Town takes visitors to the Winelands, where splendid mountains form a dramatic backdrop to lush vineyards and gabled Cape Dutch homesteads that are steeped in history. Experience the hospitality and beauty; visit some of the many wine farms; or stroll down a beautifully restored street in one of the historical town centres and visit the museums and monuments that pay homage to our proud history.
A variety of unique transfers can enhance any incentive programme, ranging from vintage cars and Harley-Davidsons to breathtaking helicopter transfers.

Making a difference
South Africa is a country famous for its diverse cultures. Cape Town is a particularly cosmopolitan city, with people from all walks of life brushing shoulders every day. There are still certain areas favoured by specific cultural groups. A township tour in Cape Town can offer you deeper insight into a different culture. A variety of corporate social activities are available to enhance incentive programmes and the surrounding communities.

Robben Island
Robben Island, the prison where Nelson Mandela was kept in captivity for 18 of the 27 years he was imprisoned, is a World Heritage Site and museum, and offers daily tours. The tour begins at the Nelson Mandela Gateway at the V&A Waterfront with a multimedia exhibition, after which guests are transferred via ferry for a scenic trip to the island. Once on Robben Island, tours are guided by former political prisoners of the island, for unique and incomparable insights into the island’s history.

Learn to braai with local chef at Middelviel
An important part of South African culture is to cook outdoors. Having a braai has evolved into a unique South African social event. At Middelviel resident braai expert will prepare your assist your group to braai chops, boerewors and chicken sosaties to perfection.

Unique wine pairings
Many wine farms in Cape Town & Western Cape offer this unique experience to incentive groups. Groups can experience secret pairings, wine blending, coupled with unique food experiences.

Tea Tasting
Visit the Rooibos Teahouse at NetMar in Clanwilliam, the one and only Rooibos teahouse in the world! Groups can enjoy tea tasting with 7 teas that you pick yourself.

Top 10 reasons to host your incentive travel in the Western Cape

Easy access
Direct international air routes and an extensively served Johannesburg and Cape Town route means that the Western Cape and Cape Town are exceptionally easy to get to for overseas and local incentive travellers.
Special interest
The region’s diversity means that there are myriad unforgettable special interest experiences on offer for every type of traveller, from palaeontology to anthropology, viticulture to food, and adventure to history. Events are held year-round to celebrate this diversity, from food festivals to mounta...
From modern cityscapes to quaint seaside villages and tiny hamlets, Cape Town and the Western Cape showcase all the charm of centuries-old history with the trendiness of a city that has been rated globally as one of the best in the world to visit.
Natural beauty
The Western Cape’s extraordinary beauty is renowned: rugged and pristine coastlines that give way to rolling canola and wheat fields, vineyards, orchards and olive groves; semi-desert landscapes that come alive in spring in a carpet of yellow, orange, purple and white flowers; ancient mountains that...
A commitment to sustainable practices and community projects that enhance the lives of the people who live on and from the land makes the Western Cape a fascinating place to visit and provides an opportunity for travellers to give back.
INCENTIVE Authenticity
What you see is what you get in the Western Cape – and what you get is a great deal of love, hospitality and delight in sharing our hearth and home with visitors. You will be welcomed with open arms by people of every colour and creed so that you can enjoy the authenticity of this region.
INCENTIVES Great value
Great value
Without question this is one of the most value-for-money destinations in the world without compromising on quality, yet still offering exceptional experiences found nowhere else in the world.
Big and small
Depending on the experience you want to share with your guests, the Western Cape has both small and big event facilities and accommodation to suit every taste and theme – from five-star luxury to tented accommodation under the bright African sky.
Where else in the world would you be able to grow rooibos. Where else in the world would you find fynbos? Where else in the world would you be able to see San rock art? The Western Cape is a place where extraordinary things can be seen and experienced.
Food and Wine at Creation Wine Estate in Hermanus Image Shawn Ugulu
The breadbasket of South Africa, the Western Cape is the country’s wine and fruit capital. It’s also the centre of South Africa’s craft beer and gin movement, and there’s not a corner of this great province that doesn’t have a tasty morsel or two to tempt one’s taste buds.

Unique gala dinner experiences

Two Oceans Aquarium
Two Oceans Aquarium, Victoria and Alfred Waterfront
Perfectly situated in the V&A Waterfront, the Two Oceans Aquarium is renowned for its magnificent marine displays as well as its distinctive function and conference venues. Maximum capacity 350;
Gold Rest 2
Gold Restaurant - African themed dinner
GOLD Restaurant in Cape Town offers an authentic African experience. So much more than just an African restaurant, a night at GOLD is an immersive experience that will take you on a 14-dish taste-safari paired with traditional Mali puppets and entertainment. Maximum Capacity 450; https://goldrestaur...
Lourensford Cellar - Dinner in the Winelands
Lourensford Estate was once part of neighbouring Vergelegen, which was established by Willem Adriaan van der Stel in 1709. The Estate has a proud history as a world class fruit farm and the winemaking tradition. Maximum Capacity 250;
The Lookout
The Look Out - Victoria & Alfred Waterfront
The Lookout’s unique selling point is the magnificent outlook from the terraces of the glass-sided venue, of iconic landmarks including Cape Town Stadium, Table Bay, Lion’s Head and of course, the magnificent Table Mountain. Maximum Capacity 800;
Zeitz Mocca
The Zeitz Museum of Contemporary Art Africa (MOCAA)
The Zeitz Museum of Contemporary Art Africa is a contemporary art museum located at the V&A Waterfront in Cape Town, South Africa. It is the largest museum of contemporary African art in the world. Capacity varies depending on the event;

How we can help

Pre- and post-bid assistance
Assess financial requirementsSource and suggest suitable venue requirements and service providersWhere applicable, apply for fundingIdentify suitable legacy programmesBid production and presentationBid promotion support materialSite inspection (flight arrangements on application)...
Incentive planning support
  • Introductions to service suppliers
  • Business-sector introductions and creating networking opportunities (if applicable)
  • Public relations support and building attendance
  • Assistance in marketing the event
On-site event services
  • Facilitate airport welcome booths and visitor information booths
  • Welcome banners
  • Post-event servicing and evaluation
  • BestCities network introduction


Cape Town and the Western Cape offer a wide range of accommodation to suit your incentive needs. Indulge your incentive traveller in our luxury hotels or off-the beaten-track accommodation offerings, from glamping to themed cabins.