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Aerial View of the Hermanus Lagoon Image Shawn Ugulu 2

Travel Trade and Media

Everything you need

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Travel Trade and Media

Everything you need

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Resources

Nov 2023

People's Choice Award T&C's

Mar 2023

An Analysis of Wine Tourism in the Western Cape (2022)

Mar 2022

Cruise Cape Town

News

18 Nov 2025

Wesgro Showcases Cape Town and the Western Cape at the SA20 Launch in Mumbai

16 Oct 2024

Wesgro Announces 2025 Best Of Wine Tourism & Wine Tourism Ambassador Award Winners

2 Sep 2024

Wesgro Launches Innovative Digital Playbooks to Boost Cape Town and Western Cape Tourism

Events

Event Partnership Application Form

Please Specify Here:

Documents to Upload:

Limit file upload to PDF/DOC/DOCX/XLS/XLSX.
Max File upload 2MB per file

Endorsement Letter From RTO/LTO

Event Proposal Documentation

Business plan/Marketing Budget for the event

Any additional documentation to motivate the event.

Disclaimer

Wesgro will only consider partnering with events that fall out of peak season for the region wherein the event falls (this excludes jewel events).

Events therefore have to take place within the below months:

Cape Winelands - April to October
Cape Westcoast / Weskus – February to July /October to November
Cape Overberg - May to September
Cape Karoo – All year round
Garden Route & Klein Karoo – April to October

Special consideration for events taking place outside of the above dates, will only be considered through specific requests / endorsements by the RTO.

Wesgro will only consider events that fulfil the following requirements:

Economic impact into the regions
Job creation (temporary or permanent)
Skill transfer / Skill development
Improve social cohesion in the region
Act as a catalyst for change
Promote weekend stays into the regions

Applications open on 1 February 2023 and the deadline to submit applications is 28 February 2023. No applications will be accepted after the closing date.

The onus is on the event organisers to submit all the required documentations. Incomplete event applications will not be accepted.

Wesgro will work with event organisers, regional and local tourism offices, government and industry and media partners to maximise the marketing of the event where possible and within our available resources.

For further assistance, kindly contact eventsdmo@wesgro.co.za

Get in touch with our team

Any questions? Are you looking for media opportunities or information around Cape Town and the Western Cape? Get in touch with our Tourism, Trade and Media team today.

+27 (0)21 487 8600
7th Floor, Media 24 Foreshore, 40 Heerengracht St, Cape Town City Centre, Cape Town, 8000