CAPE WINTER EVENTS PUMP MILLIONS INTO THE PROVINCIAL ECONOMY
Wesgro's efforts focus on supporting a spread of events and visitors across the province during the traditional winter season. There are three initiatives the agency has adopted to better promote events in the Cape
An online events platform that provides an overview of the events happening across the province through the aggregation of data from social media platforms such as Facebook;
Promotional support for events that take place in the regions surrounding Cape Town during the winter season; and
A global digital marketing campaign to launch mid-2017 that will increase the Cape’s profile as an events destination.
“The greatest challenges facing South Africa today are unemployment and poverty. That is why we have put economic growth and job creation at the top of our agenda. Through our promotion efforts, regional events created 1 600 temporary jobs, drove 150 000 visitors into the regions, and resulted in an estimated economic impact of R260 million over the April – September period,” said Minister Winde.